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What is Rack Focus?


"Rack focus" is a camera technique in which a blurry image is slowly adjusted into focus for dramatic effect. We could try to force that metaphor to be our blog's mission statement, but we're not going to push it. 
 
Rack Focus shares production stories, ideas and tips. To learn more about our personal and family heritage documentaries, visit our new Reel Profiles blog. 

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Our camera crews shadow "The Biggest Loser" contestants!

In Production: The Beer Traveler

Our camera crews cover Rubik's Cube tournament

"Blood, Sweat & Cheers" documentary is the "Miracle" of cheerleading

How-To Video: Make your own Greek Flaming Cheese!

Our camera crews shadow the next Biggest Loser?

Video Production Flashback: What's for lunch?

"Kitty Hawk" documentary producer wins coveted President's Medal

Time to add an octopus to our HD camera crews?

Talking Head Avoidance: 3 tips for student and first-time documentary filmmakers

Rebranding Your Company? Four Vital Things to Keep in Mind

A lesson in creative collaboration: How NOT to work as a team

Sneak a peek at our new production studio, control room and editing suites

Using video to control your message: Kennedy bids farewell to politics

Coming Soon.... a brand new video production studio designed for client collaboration

When does do-It-yourself video make sense and when is it an absolutely crummy idea?

Libertarian Longshot: Meet the Kennedy who CAN'T win in Massachusetts

Crashing the Parties: Pet Rocks and a Starbucks White House?

Parenting magazine raves about our new inspirational cheerleading documentary!

Creating documentaries or promotional videos is a lot like building a treehouse

How far can viral videos take YOUR "Office?"

Sports Without Sight: The Amazing World of Beep Baseball

Life Thoughts While Shooting Live Shots

Why marketing videos that don't go viral are still phenomenal for business

Why our video archives are safer than the NASA moon landing tapes

6 Tips for Stretching Your Fundraising Video's Budget

Hell Drivers daredevil film wins best documentary honors

Marketing Video Freak Show: Contortionist DJ has a face for radio

PRODUCTION 101: <br>What the heck is a B-Roll package anyhow?

The ‘Flying Car’… Capturing Historic First Flight

Eight compelling reasons your company should hire a field producer (onion rings not included)

Blu-ray discs vs. DVDs: Which format is right for your project?

The true meaning of professionalism: Praise for a mild-mannered lighting guy

Lincoln Birthday Special: Our offbeat contribution to Honest Abe Mania!