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What is Rack Focus?


"Rack focus" is a camera technique in which a blurry image is slowly adjusted into focus for dramatic effect. We could try to force that metaphor to be our blog's mission statement, but we're not going to push it. 
 
Rack Focus shares production stories, ideas and tips. To learn more about our personal and family heritage documentaries, visit our new Reel Profiles blog

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Coming Soon.... a brand new video production studio designed for client collaboration

  
  
  
  
  

 The new Award Productions studio features more edit suite space for client collaboration

Let's just say that our old production facility was feeling a little cramped.

Our clients who prefer to be in the edit room for short and long-term projects never complained once to us.  But things were beginning to feel like we were doing our work in airline seats or the no-leg-room grandstands at Fenway Park.

We also have a brand new sign in our lobby, as our lovely graphic designer Ursula meticulously fine tunes above.

Our new production studio has been up and running since January 18.

The biggest change?  An enormous expanded editing suite with enough workspace for clients to camp out overnight if they wish.  The glass-enclosed studio also doubles as a video screening room for clients and focus groups -- with adequate space for a wine-and-cheese reception.

Our enthusiasm for the new carpets aside, our new office has a more logical layout and expanded work stations to make the collaborative process smoother and much more comfortable for all.

Stay tuned to this space soon for photos and an invitation to our Studio Open House!

For out-of-state and international clients who communicate with us only by phone and email, there obviously will be no noticeable difference. But we look forward to seeing the expressions on the faces of our clients who do consider us a second home.

 

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