Creating documentaries or promotional videos is a lot like building a treehouse
For those of you outside of the Greater Boston area, let's get you up to speed. The gentleman on the left, 48-year-old Michael Chapman, just spent $12,000 building an elaborate four-story treehouse in his suburban backyard.
Citing code violations, the city of Worcester has demanded that the leafy McMansion be torn down -- under the threat of a $300 per day fine.
Chapman was widely mocked in the print media and talk radio for allegations that his nefarious clubhouse was meant to spy on his neighbors. We have no reason to doubt his claim that he is a nature lover.
However, we're most intrigued by this analogy he shared with The Boston Globe:
Yesterday, Chapman took reporters on
a tour of his creation, which is sturdy enough to support several
adults at one time. As acorns rained down from the higher branches,
Chapman said he will not appeal (the city's demolition) order.
He
compared the time that he has left with his treehouse - he did this for
himself (he has no children) - to a story by the Argentine writer Jorge
Luis Borges, in which time suddenly slows as the protagonist faces a
firing squad. Like the character in the story, he gets to complete his
work of art.
“It’s the act of creation, not the ownership that matters,’’ he said. “I’m never truly happy unless I’m making something.’’
Chapman's philosophy raises the eternal question: If an elaborate four-story treehouse falls in the woods and no one gets to use it, was it ever really a treehouse?
No offense to the Argentine writer Jorge Luis Borges, but we starkly disagree with this approach.
In the world of video production and filmmaking, results and outcomes obviously matter. We certainly enjoy the artistic process. But creativity is useless if it is not applied with a project's final goals in mind.
A treehouse without occupants is meaningless. So is a promotional video or viral video without an audience.
Over the years, we've had the rare misfortune of working with a photographer, graphic designer or other creative type who puts their artistic vision ahead of the project. These working relationships inevitably do not last very long.
If we are editing a promotional video for your business or gathering a critical element for your news program or documentary, we are delighted to share our creative vision. But ultimately, when there is a conflict between our art and your message, there is no doubt about the final outcome.
Simply put, we don't like building treehouses that will have be torn down.