How far can viral videos take YOUR "Office?"
A few years ago, it would have been unimaginable for a bunch of friends to make a goofy home movie and have it shape the script of a top-rated "must see" network TV show.
A few years ago, the best the wedding videographer of the infamous "JK Wedding Entrance Dance" could hope for was cracking the finals of "America's Funniest Home Videos."
But this YouTube video, showing bridesmaids and groomsmen stunning their guests with a choreographed dance number down the aisle, inspired the final scene of Jim and Pam's long-awaited wedding on NBC's "The Office." Not only did it influence it, but it was directly credited in the dialogue.
Imagine the novelty of being that wedding videographer! Check out the clip from "The Office."
Now take a look at the original YouTube dance, which currently has more than 28.5 million hits.
This kind of viral success cannot possibly be planned -- it just happens. However, there are no limits to how far a great idea that is well-executed can spread!
Do you have a viral video idea that tells your company's story in a clever or funny way?
Contact us and let's brainstorm.
The challenge of grabbing people's attention -- and keeping it -- is the same regardless of whether you do it on a giant television screen or a tiny iPod.