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"Rack focus" is a camera technique in which a blurry image is slowly adjusted into focus for dramatic effect. We could try to force that metaphor to be our blog's mission statement, but we're not going to push it. 
 
Rack Focus shares production stories, ideas and tips. To learn more about our personal and family heritage documentaries, visit our new Reel Profiles blog

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Blu-ray discs vs. DVDs: Which format is right for your project?

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Everyday more and more people are purchasing Blu-ray players and Playstaion 3 to watch high definition movies or play video games on their High Definition TVs.

What is blu-ray? Blu-ray was developed by a group called the Blu-ray Disc Association (BDA). Some of the members are Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Phillips, Samsung, Sharp, Sony and TDK to name a few.

DVD and CDs use a red laser to read and write data on the discs and typically a DVD can hold about 4.7 GB per disc. By focusing a blue violet laser in a thinner beam, blu-ray discs are able to store 25 GB to 50GB on a disc - that’s 10 times as much information as a standard DVD!

Who’s using Blu-ray? Right now movie studios are the driving force behind the movement. Blu-ray is looked to be the successor to the DVD.

Is Blu-ray right for me? If you want to showcase a High Definition video at tradeshows, museum demonstrations or anyplace where all you need is a single player, this is the format for you.

Just don’t count on every consumer to have a Blu-ray player yet — especially in this economy.

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