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What is Rack Focus?


"Rack focus" is a camera technique in which a blurry image is slowly adjusted into focus for dramatic effect. We could try to force that metaphor to be our blog's mission statement, but we're not going to push it. 
 
Rack Focus shares production stories, ideas and tips. To learn more about our personal and family heritage documentaries, visit our new Reel Profiles blog

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How-To Video: Make your own Greek Flaming Cheese!

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cooking video how to make saganaki greek flaming cheese

One of the bonuses of working as part of a camera crew is the opportunity to sample gourmet cuisine at the end of the shoot.  Oh, it doesn't always happen.  Many a time, our camera crews live on Powerbars and Gatorade.

But producing how-to cooking demonstration videos -- such as this assignment for New Hampshire Magazine -- is always a pleasure.

What can we say?  Folksy restauranteur Jim Borbotsina's classic Saganaki dish melted in our mouths and got us hooked for life.  The Greek delicacy is "Flaming Cheese," and the kitchen theatrics is half the fun. 

Do you have a product or service you'd like to promote in a how-to or demonstration sales video? It need not involve either fire or cheese, but if it does, expect our camera crews to stick around a little longer off the clock!

(Jim Borbotsina serves up Saganaki and a variety of Greek/Italian specialties at The Way We Cook restaurant in Manchester, NH. Download a free copy of the Saganaki recipe here).

Our camera crews shadow the next Biggest Loser?

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Biggest Loser reality TV show

Great news for fans of NBC's hit reality show "The Biggest Loser."

Viewers will be able to cheer on contestants from the Boston area when Season 10 begins in the fall.  Award Productions recently had the pleasure shadowing the local hopefuls as they began their adventure in shedding the pounds.

We're looking forward to rooting for "our" contestants in September. Stay tuned here for details as soon as they are released...

Video Production Flashback: What's for lunch?

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Documentary cameraman Peter Koziell takes a snack break during a shoot in Vanuatu. Whenever our camera crews and producers are working out of the office, one of the most stressful parts of the day is trying to agree on just one take-out restaurant to provide lunch.

During this documentary video shoot about herbal medicine in the South Pacific jungles of Vanuatu, there were no such arguments. The choices were coconuts, tarot root and whatever animals happen to be killed that day.  Killed in front of you.

We have tremendous respect for vegetarians, but we deliberately didn't send any on this assignment.

Cameraman Peter Koziell almost looks like he's ready for some Rocky Balboa-style training with raw meat. However, we typically train with DVD and on-line tutorials when it comes to learning the nuances of new video production technology.

Whether you need to travel around the world, or just next door, to tell your story, our HD camera crews are used to delivering the goods on tight deadlines.

Drop us a line to share your upcoming projects and your advice on lunches everyone can agree upon. 

 

Time to add an octopus to our HD camera crews?

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As in many professions, having eight arms would certainly make life easier in the world of television and video production -- especially when we are at the airport.  However, based on this amazing footage taken by a kleptomaniac octopus off the coast of New Zealand, we're sticking with human cameramen.

At the risk of sounding judgmental, the footage from this octopus is a bit too shaky and randomly scattered for our tastes. If he or she (how do you tell the gender of an octopus) truly wanted to capture the scene, we would have seen some wideshots and closeups of the diver chasing after his precious camera.

We do have tremendous admiration for the diver, Victor Huang, who was not intimidated by the ocean beast and fearlessly chased after his equipment despite the octopus' obvious superiority in swimming and upper body strength.

It's the kind of never-ever-quit attitude that would make him a great fit on the Award Productions creative team.

Talking Head Avoidance: 3 tips for student and first-time documentary filmmakers

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HD video crew documentary film Boston

The price of HD camera equipment has dramatically dropped over the past few years as the quality has significantly risen.  Consequently, there are hardly any barriers anymore to making a documentary film -- except, of course, the all-encompassing time and money.

Student filmmakers are blessed with unlimited time, but naturally lack experience.  Here are a few tips for those of you about to take the plunge into your first documentary film:

 

1. Get out of Talking Head Land as soon as possible. Sit-down interviews are fine for background and to string together missing pieces of your narrative. BUT, if you happen to be following your subject for an extended period of time, try to get a series of shorter interviews with them commenting on events IN THE MOMENT.
2. Creatively Frame Your Interviews. Getting people sitting in a chair with a lamp or books in the background provides boring visuals, regardless of how fascinating the material is. If you have a scientist, interview him in a lab and frame the shot with beakers. If you are with a yoga instructor, have her sit on a giant rubber ball. Be creative but not goofy.

3. Start living with your subjects. There are two schools of thought on this, and some filmmakers warn about the dangers of becoming "friends" with your film's characters. We say that you can always be "friendly" without ever dropping your role as an outsider, as an observer.

If you are documenting the lives of a construction worker, a politician, a daredevil or a paramedic, what do they do when they are not on the job? Just shooting some token b-roll of them having breakfast with their family doesn't do it for us. Put an HD flip camera in your pocket and go socialize with your subjects. Soon, they'll lose the distinction from when the camera is turned on or not. And you'll capture the most precious stuff of all.

Good luck!  Documentary filmmaking is all about spending countless hours waiting for stuff to happen, with the hopes of getting a few minutes of footage that viewers will never forget. Your patience will pay off in dividends.

(At Award Productions, we've made six documentaries -- one which was nominated for an Emmy, four which premiered on PBS, and one that was optioned as a reality TV pilot for Country Music Television.  Check out a few of our select documentary clips.)


 

A lesson in creative collaboration: How NOT to work as a team

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Lady Kanye at the Oscars -- We see this as the perfect example of how NOT to collaborate with other directors and producers

By now, many of you have watched the awkward scene of the sassy film producer hogging the microphone at the Academy Awards after practically giving her colleague a body block. Here's how the Miami Herald described the Miss Manners Teaching Moment of the Year:

 "A day after the Oscars, the Internet was blowing up with all sorts of snark directed at former Miami Herald features writer Elinor Burkett.

You know, the loud redhead who pulled a Kanye West, providing the one quirky moment in an otherwise tired telecast. Those who remember Burkett from her Miami days were hardly shocked by her outburst.

There was director Roger Ross Williams, a few words into his acceptance speech after winning Best Documentary Short. Then out of nowhere, Burkett's butting in: "Isn't it just like the man to never let the woman talk?"

The woman went on and on, unintelligibly, not letting the man get another word in."

Salon Magazine got the scoop and interviewed each filmmaker about their interpretation of the incident. Turns out they are not on speaking terms and split up almost a year ago over creative differences about the focus of their film, "Music by Prudence."

Award Productions takes no sides in this dispute. But we do regard this scene as a valuable example of how NOT to act at a prestigious documentary film event.

We believe in creative collaboration. And here's our promise to you:

When you hire our HD camera crews and editors -- either to capture a corporate event, a breaking news story or an educational seminar -- our directors and producers will be on speaking terms.

When you commission our Reel Profiles filmmakers to create a personal documentary, we will not embarrass you at your tribute dinner or film premiere with childish microphone-hogging antics.

We promise.

 

Sneak a peek at our new production studio, control room and editing suites

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Award Productions' new editing suite and control room includes more space for client comfort and collaboration

Oh, yes!  What you see above are authentic stress-free clients in the midst of a live studio shoot in our new production facility.

They are relaxed because they now have more work space, more leg room and large, easy-to-read monitors. Ultimately, we seek to be the JetBlue of Video Production.

The roomy environs can accomodate multiple members of your creative team to brainstorm, offering a far more comfortable place to collaborate than our previous digs.

The glass-enclosed control room also gives boy and girl scout groups something to stare at if we ever decide to open up Award Productions for educational tours. Seriously, though, it will make you feel like you are not in a cave -- the traditionally favored work environment of editors worldwide.

Award Productions' new editing suite and control room includes more space for client comfort and collaboration

Our main edit suite can also be converted to an intimate screening room for reviewing project rough cuts and hosting focus groups.

We look forward to collaborating with you here soon!

Award Productions' new editing suite and control room includes more space for client comfort and collaboration

 

 

Coming Soon.... a brand new video production studio designed for client collaboration

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 The new Award Productions studio features more edit suite space for client collaboration

Let's just say that our old production facility was feeling a little cramped.

Our clients who prefer to be in the edit room for short and long-term projects never complained once to us.  But things were beginning to feel like we were doing our work in airline seats or the no-leg-room grandstands at Fenway Park.

We also have a brand new sign in our lobby, as our lovely graphic designer Ursula meticulously fine tunes above.

Our new production studio has been up and running since January 18.

The biggest change?  An enormous expanded editing suite with enough workspace for clients to camp out overnight if they wish.  The glass-enclosed studio also doubles as a video screening room for clients and focus groups -- with adequate space for a wine-and-cheese reception.

Our enthusiasm for the new carpets aside, our new office has a more logical layout and expanded work stations to make the collaborative process smoother and much more comfortable for all.

Stay tuned to this space soon for photos and an invitation to our Studio Open House!

For out-of-state and international clients who communicate with us only by phone and email, there obviously will be no noticeable difference. But we look forward to seeing the expressions on the faces of our clients who do consider us a second home.

 

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